SEO is often misunderstood as a buzzword—but in reality, it’s the difference between a forgotten website and a thriving digital storefront. We worked with a small business that was invisible on Google, and in just six months, they were generating qualified leads every single week.

Here’s the exact strategy we used.

1. Deep Keyword Research

We started by understanding what their customers were searching for—not just high-volume keywords, but relevant, low-competition terms.

Tools we used:

• Google Keyword Planner
• Ubersuggest
• AnswerThePublic

We focused on long-tail keywords like “affordable wedding planner in Colombo” instead of just “wedding planner.”

2. Content That Serves

Google rewards helpful, relevant content. We developed a content calendar with weekly blogs, FAQs, and case studies—all tailored to answer real questions from users.

Types of content:

• Blog posts
• How-to guides
• Case studies
• Local landing pages

3. Technical SEO Cleanup

The site had broken links, no sitemap, and poor mobile UX. We fixed all that.

Checklist:

• Added meta titles/descriptions
• Fixed broken links
• Created XML sitemap and submitted to Google
• Improved mobile responsiveness
• Optimized image alt tags

4. Local SEO for Local Leads

Since the business was location-based, we focused heavily on local SEO.

Steps taken:

• Claimed and optimized Google My Business profile
• Added NAP (Name, Address, Phone) consistency across all listings
• Collected real customer reviews

5. Backlink Strategy

Backlinks = authority. We created partnerships with local bloggers and listed the site on reputable directories.

Example tactics:

• Guest posts
• Business directories
• Testimonials on partners’ websites

Results

Within six months:

• Organic traffic increased by 430%
• Monthly lead volume tripled
• Bounce rate dropped from 78% to 42%

Conclusion

SEO isn’t a one-size-fits-all hack—it’s a long-term investment. But with the right strategy, even a “dead” website can turn into a consistent lead generator.